What Are Email Safelists? Are They Effective?

A serious online business needs the right tools and the desired amount of consistent traffic. Then there is the lead capture page and a system that follows up using email autoresponders to have a smoothly run business.

A steady stream of traffic to your site heavily depends on what platform you are advertising on and how you are managing it. To me, email safelists are very (extremely) cost-effective and also a free way to get that traffic you deserve as long as you have a good strategy.

The use of email safelists and the right way to do so can be the game changer – effective tools for advertising if all is planned well. Time consuming and frustrating if you’ve got no focus.

Safelist? What is it?

A Safelist is a site where there is a membership that allows all of its members to send emails/email ads between each other. A certain amount of members will be able to receive your email advertisement on the basis of it being spam free. Sounds good? This is because all members of this Safelist website have agreed to receive these particular emails.

Credit based Safelists are most common which is what I would recommend. It’s similar to a traffic exchange – delivering traffic to your website. Credits are awarded to you whenever you view a page for a certain time limit. Could vary between 10 and 20 seconds depending on the websites. All the accumulated credits can be used to send out your emails to show your own pages, offers or promotions.

Safelists mostly are free to join with some limitations. Free members, on some safelist sites can only send one email a week, some have already increased the frequency of mailing for free members to once in 3 days. Which is good news for internet marketers and affiliate marketers.

Upgrading to a paid membership has its advantages, grabbing the OTO’s (one time offers) that come along is advisable. Some have membership upgrades that start at $12.99 a month for a good amount of credits and features. Hence your ROI (Return of Investment) could double if strategized well.

On some Safelist sites, upgrading would allow you to email more than 10,000 (probably more) members at once at a frequency of twice a day. Freesafelistmailer (my referral link) is one of them and the best so far in quality delivery.

Who are using Safelists?

Anyone who wants to promote their home business opportunity, affiliate websites, ebooks, video courses and software tools for internet marketers are those who use these safelists.

Usually promoting tools or softwares that other internet marketers need for their business work great as you will be tapping their niche and opening more opportunities for them to discover what you are offering. Great deal!

Effective Safelist Tools

You will be needing two gmail email addresses for the sole purpose of Safelist emailing. Usually a contact email address and the other, a list email address where all Safelist emails are recieved for credit claiming and offer sharing. Gmail email addresses are most recommended.

You will need good, creative and eye-catching emails to send out – a skill which can be developed over time (with the help of youtube too). Actually, the most important is still the subject line to catch the attention of the reader to open your email.


17 Tips & Best Practices For Writing Catchy Email Subject Lines


Learn by reading other emails that have been sent out. If any of the headlines catch your curiosity and attention then you know the style you would need to use. It would be good to take notes (on a notepad on your PC) and try to re-work on the ideas that have caught your attention. Make it your own. Make it stand out. Better results will follow.

Some safelist websites will allow you to send out emails in html format for both free and upgraded members. Best is to use an image of your product, a banner, logo or even of yourself with your product.

Scheduling and organization is also important. When to send the emails out and the filing of all the emails in folders that are easily referred to.

Safelist and Viral Listbuilders

Viral listbuilders let you build your downlines (up to 10 levels) of referrals and you will be able to send your email ads to this downline you’ve built. New members to the program who are referred will affect the growth speed of your downline. Safelists usually don’t have as many to reach out to as compared to Viral listbuilders.

Referring new members is a task if you’re disciplined and focused – but your emails are not limited to be sent to them. Usually the credits earned can be used to contact other additional members. Purchasing an upgrade will give you a list of people to send your email ads out to. You can buy credits too.

Safelists are a good place to start building up traffic to your website or offer. It’s proven that your list will start to grow – but it will take consistency and time. Safelists, when used wisely would benefit you tremendously.

So, Are Safelist Emails Effective?

Well, through my own experience, yes. Positively, yes!

Some may be skeptical about the use of this ‘free’ channel to promote products or to send out emails, but here is my take on it…

Ever since seriously utilizing safelist websites, and frequently sending out my promotions to my affiliate websites, subscribers to my email list could happen overnight. Within 2 weeks of sending out my emails from 3 different safelist websites, I had gathered 8 subscribers who have willingly given their contact information to know more about the product/website.  It doesn’t end at that.

Like what was mentioned earlier, a good follow up system within the email autoresponder service of your preference plays a vital role in reaching out to your list. This is where you take control and provide them with your own brand of nurturing.

Once again, you get subscribers for free to promote a product that will will earn you some profit. Good deal!

Of course there are certain etiquette and strategies to abide with when it comes to email marketing.

So, it’s up to you.