Social networking has become an integral part of all our lives. Whether or not you are active on Facebook or Twitter, you have certainly heard about these networks and you are aware of the extent of their influence. However, career professionals tend to underestimate the usefulness of a networked presence.
We tend to feel that Facebook is intended only for younger people and Twitter for celebrities. Perhaps the biggest obstacles are the demand for time to establish and maintain an online presence and the feeling that it is simply not important.
LinkedIn® represents a major change in the way social networks impact the lives and careers of professionals. Think of it like Facebook, but it’s aimed at career-minded people.
With over 200 million registered users today, LinkedIn® is a powerful tool for creating your online identity and enhancing your network. Because LinkedIn® is Internet-based, it has global reach in over 200 countries. This means you can extend your network coverage as well.
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As Important As Your Resume
The network has become the leading recruitment tool because your LinkedIn® profile, when properly set up, will contain the same information as your resume. Users have the option to allow contacts by phone or by email only to control contact traffic. Each profile is assigned skills that headhunters can use to select the right candidates.
For recruiters, internal HR professionals are increasingly using LinkedIn® as a screening tool to determine which candidates qualify for initial interviews or even for second-party recalls. LinkedIn® has become a unique virtual marketplace for local and global talent.
Active job searches are also supported with a posting feature on LinkedIn®. Companies can hire vacancies that are immediately available to registered users. Applying through LinkedIn® is very easy. Community support is supported by the answers section on the website.
Users can ask questions and get answers and advice from the great LinkedIn® membership. After a recent redesign of the site, a redesigned LinkedIn home page includes business-related news articles that you can view.
The key to LinkedIn®’s success is the contact function. Once your profile is created, you can build your virtual network by inviting people you know personally and who you consider valuable career contacts. After accepting your first contact request, you can see who they are connected to, and you can also request an introduction to these contacts. This network of connections can grow very fast, giving you access to important people and information.
The Information Age is here and LinkedIn® gives professionals worldwide access. With free basic membership, you can join the leading professional portal and build your network.
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